AccuWeather’s new Video Blogger is a revolutionary social media tool for broadcasters. It authors content for all social media platforms – web, mobile, Facebook, Twitter, and more – and requires only a single person to operate.
The portable Video Blogger can be used from home, from the studio, or from any location with Wi-Fi to immediately post to all social media outlets. Through proprietary software and an integrated web cam, talent can record, annotate, and discuss daily events or breaking stories and engage audience in commentary and conversation. It also imports HD and SD video, images, Skype and other visual and audio content, and the application’s powerful graphics tools make it easy to include a station’s own branding within social media posts.
The AccuWeather Video Blogger also blends sponsorships and ads unobtrusively into the background banner of the application. Logos and ads can easily be changed in a few seconds, allowing stations to leverage their social media audience effectively across different sponsors and advertisers and to tailor advertising to their sports, weather, and other social media posts.